Wins Major Honors at ROI Festival 2010

2010-04-15 00:00:00

The Wang Lao Ji herbal tea marketing campaign, submitted by China’s largest SNS,, won two gold awards among 769 other candidates at the ROI Festival 2010. Judged on its return-on-investment(ROI), the campaign was appraised by 4A ad agencies, media-buying agencies, and the chief marketing officer of a World Top 500 company.  The case of the Wang Lao Ji Manor app also won one of the gold awards at the 2010 ROI Digital Awards, making it the biggest winner of the ROI Festival 2010 in the SNS realm. Lastly, the case of “Yi Li Branding In Renren Restaurant” also won the gold award for “SNS Product Placement”.