Launches Donation Campaign to Support China’s Drought-stricken Southwest

2010-04-02 00:00:00

On April 2, 2010, China’s largest social network,, launched a donation campaign to support China’s drought-stricken southwestern region. In just a few hours, nearly four million users logged on to the donation page to show their support for the disaster area. The fundraising event will last 3 days. In the campaign, pledges to donate a penny to the Red Cross Society of China for every user who participates in order to help the drought-stricken region.

To encourage more users to get involved, launched special a drought-resistance virtual gift, which provides another way to contribute to the cause. Users who participate in the event will receive five coupons from and have a chance to win seven days of free VIP status. promises that there is no limit to total contributions; every time a new user participates, will donate one more cent. Sociologists say can harness the power of a social network to encourage people to express their compassion.