Renren Xiaozhan Light Blogging Service Officially Launched

2011-09-07 00:00:00

BEIJING, September 7, 2011 -- Renren Inc. (NYSE: RENN) (“Renren” or the “Company”), China’s leading real-name social networking internet platform, announced today the official launch of Renren Xiaozhan (, a light blogging service that further expands the Company’s array of social networking offerings.

Renren Xiaozhan, which means “station” in Chinese, offers innovative ways for users to communicate and share videos, music, photos, and other social content. As the light blogging extension of’s social networking services, Xiaozhan is tailored towards white collar professionals. Users have instant access to a broad spectrum of interest groups, including photography, fashion, travel, design, movies, among others. Xiaozhan blogs can be easily customized for creative multimedia posts which allow users with common interests to identify each other and share content, generating new social networking relationships.

Concurrent with the launch of Renren Xiaozhan, Renren has also formed strategic partnerships with a number of leading market players, including Xinhua Ruide (a subsidiary of Xinhua News Agency), the British Embassy in Beijing, TRENDS Media Group, New World Department Store China and China Portrait Photography Society. These business partners will contribute their rich content and bring in their friends and fans to further expand Xiaozhan’s diversified interest groups.

“As China’s internet space keeps evolving, social networks will continue to play an integral role in how people express themselves, communicate with each other, and stay connected. The launch of Renren Xiaozhan is another important step we have made to further engage our users with enriched social content offerings,” said Mr. James Liu, Chief Operating Officer of Renren.