DeNA and Renren Form Alliance to Bring Mobage to Smartphone Users in China

2012-06-05 00:00:00

DeNA Co., Ltd. (TSE: 2432), Japan’s leading Internet company, and Renren Inc. (NYSE: RENN), a leading real-name social networking Internet platform in China, have announced today that DeNA’s Chinese subsidiary (DeNA China) and Renren have entered into an alliance to bring mobile games from around the world to Renren users through DeNA’s Mobage social gaming platform.

As a part of the alliance, DeNA China and Renren have opened a dedicated section for Mobage inside the Renren mobile app for Android, which significantly increases visibility of Mobage games among users accessing Renren on Android-compatible smartphones. Renren’s Android app users can download games from the Mobage section and log in to Mobage with their Renren IDs, allowing Renren users to enjoy a variety of high-quality social games on their mobile devices with a single ID.

DeNA Group launched Mobage China for Android in July 2011 and iOS in November 2011, and nearly 40 titles are currently available on the platform.

“DeNA China’s goal is to bring high-quality mobile games from around the world to the ever-increasing smartphone users in China,” said Lou Fei, Vice President of DeNA China. “Mobage and Renren are complementary in terms of users and offerings, and DeNA hopes to pioneer China’s social gaming market together with Renren.”

“As we continue our efforts in building a scalable and mobile-centric eco-system around our real-name social network, we chose DeNA to be one of the first partners for our newly launched Renren Android app. The host of games provided by DeNA will undoubtedly add to our mobile users' experience and engagement,” said James Liu, Chief Operating Officer of Renren.

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social games, e-commerce and other Web services for mobile devices and PCs. DeNA’s current flagship business is its mobile social games platform Mobage, which offers first-, second- and third-party games on four localized user networks across Japan, China, South Korea and the West. The original Mobage network in Japan currently serves over 40 million registered users with more than 2,000 titles. Founded in 1999 as a small startup in Tokyo, DeNA currently has over 1,800 employees worldwide working at offices and development studios in 16 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit www.dena.jp/intl.

About Renren Inc.

Renren Inc. (NYSE: RENN) operates the leading real name social networking internet platform in China. It enables users to connect and communicate with each other, share information and user generated content, play online games, listen to music, shop for deals and enjoy a wide range of other features and services. Renren’s platform includes the main social networking website Renren.com, the online games center game. Renren.com, the social commerce website Nuomi.com, and the video-sharing website 56.com. Renren had approximately 154 million activated users as of March 31, 2012.

Safe Harbor Statement- Renren Inc.

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business and financial outlook and quotations from Renren’s management in this announcement, contain forward-looking statements. Statements that are not historical facts, including statements about Renren's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These risks, uncertainties and other factors that may affect the Company's results of operations are summarized in the Company filings or submission the Company made and available on the website of the United States Securities and Exchange Commission at www.sec.com.